Mayor Anderson passionately suggests,
“We want everything we do in 2018 to build on the wonderful work which has taken place in the city since 2008. 2018 will be the next watershed year in the history of Liverpool and one which will make everyone who lives here proud, and everyone that doesn’t live here wonder why they don’t.
“The last four years alone have seen major events generate £177million for the local economy – which is why government of culture is so integral to the city”.
During the Liverpool Capital of Culture, 9.7 million additional visitors were attracted to the spectacle in 2008, constituting 35% of all visits to the city, generating an economic impact of £753.8 million – the highest for any European Capital of Culture to date.
Liverpool Culture Company has a key role to play in the continued development across the city and initiates the drive towards increased cultural diversity and growth. A major role is to coordinate and support the city’s cultural infrastructure whilst reflecting the city’s characteristic creativity and underpin Liverpool’s future position as a premier European destination for culture, tourism and investment.
Claire McColgan MBE, Director of Culture, outlines how Liverpool has surpassed all expectations,
“As a city we are committed to investing in culture and the arts, and I think that Liverpool 2018 perfectly encapsulates why we have done that.
“What is planned for this year showcases the scale of our innovation and ambition – setting us apart from other cities and helping us continually use culture to attract visitors, investment and create and maintain jobs.
“Without doubt, Liverpool is the most exciting city in the UK and in 2018 it’s the place to be if you want to experience something special”.
Under the watchful eye of the city’s iconic Liverbirds, the city’s heart beats with pride. Liverpool is a city like no other, a city that understands the journey it’s been on and a city that knows where it is heading – a city that doesn’t need any reminder that Liverpool is still the people’s Capital of Culture.