03 Sep by Ethan Hunt

Enterprise and Innovation in the Baltic Triangle

Why invest in the Baltic Triangle?

A Hub for Innovation

Red brick warehouses and art-covered walls lead the way to one of the most exciting and innovative areas in the city of Liverpool. Liverpool’s Baltic Triangle has been on the cutting edge of the city for a number of years now. Not only is it creative and alternative, it is also forward-thinking and modern, with an innovative digital and technology sector. The Baltic Triangle has become a hub for enterprise and is becoming one of the best locations for digital start-ups.

Liverpool has recently gained the prestigious status of a UK tech cluster. This ranking means that digital industries are more likely to grow faster and provide higher salaries than in other areas of the country. A range of innovative and unique start-ups are flourishing in the Baltic Triangle business environment, especially in emerging technology sectors. As a result, Baltic Triangle jobs are abundant and eclectic. From video games to PR, small businesses are finding a home in this thriving post-industrial landscape.

Enterprise & Innovation in The Baltic Triangle

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Baltic Market Liverpool

A Growing Digital Sector

According to a recent Tech City report, there are currently an impressive 23,407 digital jobs in Liverpool. These highly skilled and innovative jobs are providing unique opportunities for digital professionals to grow and flourish in a dynamic community. These Baltic Triangle jobs offer attractive salaries and opportunities, with wages in this sector significantly higher than in other industries. The benefits of an innovative and prosperous digital career are enticing highly skilled workers to the region. The influx of new workers and investment in the growing digital sector has already contributed to the fabric of the Baltic Triangle.

There has been a significant £359 million digital gross value added and correspondingly 194 start-up births between 2011 and 2015 which shows that the Baltic Triangle is a perfect home for the digital sector. Substantial investment in the tech industry and the opportunities available for digital companies have had a widely positive effect, consequentially attracting other similar companies to the area. Mark Lawler who is the Managing Director of Baltic Creative CIC said to Getintothis website “Liverpool’s tech sector is booming, with figures showing that digital jobs in the north are growing 10x the rate of non-digital jobs. Here at Baltic Creative, we are witnessing a huge demand for dedicated tech space.” The growing digital sector in the Baltic Triangle has played a vital role in establishing the foundations for a thriving modern community with a uniquely Liverpudlian twist.

Baltic Triangle Tech Companies

Successful Residents

The success of the Baltic Triangle’s digital sector can be seen in the innovative and auspicious businesses who call the area home. Digital and tech companies based in the Baltic Triangle have gained international success and recognition. One great example of this is vTime – the world’s first virtual reality social network. It was born in the Baltic Triangle in 2005 and has brought a world-class team together there. The area is also home to a variety of software companies like Damibu, who specialise in digital health technology, Novoda, who have engineered digital products for international brands and Citrus Suite who develop award-winning mobile apps. Milky Tea, a game development and animation production studio, opened in the Baltic Triangle in 2005. It has worked for some of the world’s biggest companies and has won almost all the major awards in its industry, including a BAFTA. Milky Tea was chosen by Creative England in 2017 as one of the top 50 up-and-coming, innovative and disruptive companies across the film, games and digital tech sectors. Its slogan ‘seriously playful’ uniquely captures the heart of the Baltic Triangle.

A group of talented professionals at E-blueprint Digital specialise in web development, SEO and content production. Using the latest digital technologies, E-bluepint Digital lead the way in the Baltic Triangle for online marketing, helping other businesses in Liverpool to thrive and succeed. Another success story is Ditto Music, a music distribution service allowing artists to release their sounds to a global platform. With a number of offices located throughout the UK, their Baltic Triangle HQ blends technology, creativity and coolness to suit the surroundings

Baltic Creative

Creative Collaboration in The Baltic Triangle

The Baltic Triangle hub and digital community has a growing collection of over 500 businesses and over 2,000 people. The vast warehouses and flexible workspaces are at the cutting edge of Liverpool’s creative and digital industries. From web designers to recording studios to architects, large shared offices are encouraging collaboration and innovation. Buildings like Hub Squared, Baltic Creative, Flux Studios and Northern Lights are home to a varied and vibrant business culture. There are a lot of micro businesses and small businesses in the area, who are just starting out with huge potential to flourish.

Presently, 63% of businesses surveyed had 1-10 employees. These small independent businesses are working together on a range of projects. Events such as Binary Festival and networking mornings are key to encouraging increasing levels of collaboration in the area. There is incredible potential in this up-and-coming area, as companies look to grow their Baltic Triangle business and expand their operations. Flexibility and the freedom to expand have been particularly vital elements in designing innovative working spaces in the Baltic Triangle.

Baltic Triangle Future

Baltic Triangle Jobs for the Future

Digital and tech companies require a highly specialised workforce, with specific skills and a complex understanding of the tech sector. Instead of trying to poach employees from other companies, Baltic Triangle business is implementing a long-term strategy to develop and grow skills in the area. Because of this, young people are being educated and inspired to take up future Baltic Triangle jobs. The Studio School in the Baltic Triangle offers digital pathway options like coding, entrepreneurship and creativity. The school is also collaborating with local businesses to offer internships, mentoring and career advice to potential digital workers. They also operate the Digital Entrepreneurs Network, actively encouraging young people to consider a career in the digital and tech sectors. The next generation of Baltic Triangle business leaders and innovators are being inspired and nurtured and this forward-thinking approach will provide long-term investment in the Baltic Triangle.

Innovation in the Baltic Triangle

Investment Opportunities

The atmosphere in the Baltic Triangle is charged with innovation and enterprise. Businesses in their infancies are growing alongside world leaders. Ultimately, Baltic Triangle business is fashioning a unique environment ripe with potential. The increasingly skilled workforce attracted to this dynamic location is providing investors with lucrative opportunities across the board. Baltic Triangle investment from digital and tech sector companies is fuelling the transformation of this area. From hip cafes for their lunch breaks to new office spaces for their businesses, the digital and tech sector is boosting the Baltic Triangle like never before.

Baltic Triangle Property Investment

Property Investment in the Baltic Triangle

Due to the Baltic Triangle’s increasing reputation as one of the coolest neighbourhoods in the UK, demand for residential property has skyrocketed. Jobs in the tech sector are attracting young professionals from the millennial generation, who have been found to be far more likely to rent a property rather than own their own home. As mentioned earlier, salaries in the digital and tech sector are higher than the UK average, meaning that they have greater disposable income to spend on their rental accommodation. For property investors, this means that they can afford higher rental returns and higher-end properties. These young professionals are looking for modern, cutting-edge properties which offer great connectivity and fast WiFi speeds.

The Baltic Triangle is perfect for this. Residents are increasingly looking for properties that provide solutions for wellness, sustainability and convenience. One Baltic Square is the perfect example of the modern, high-end apartments with a creative twist that people are looking for in the Baltic Triangle. Features like its roof gardens, open plan design and location next to the popular Baltic Triangle are specifically designed with modern young professionals in mind. Property in the Baltic Triangle is perfect for capital appreciation too, with significant price rises in the L8 postcode. This up-and-coming area with its booming tech sector and successful residents is perfect for property investment.

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