For those investing in serviced accommodation in the UK, this rise in UK tourism is welcome news. Those who own properties being used for short-term lets, periods of high demand mean better returns on their investment and fewer void periods.
In Liverpool during Taylor Swift’s tour, hotel prices were as high as £800 for one night, and those letting out short term accommodation took advantage of an average 337% surge in searches for Airbnb’s in areas the star was performing.
One of the main advantages of short-term let investments is the ability to generate higher rental income during peak periods such as the summer. With more people travelling to attend concerts and festivals across the UK, major cities are seeing more demand for accommodation at times outside of the typical peak months.
Liverpool has remained a popular city for music tourism in 2025 so far, with concerts from big names such as Bruce Springsteen, Lana Del Rey and Dua Lipa held, again, at Anfield Stadium. The LFC stadium has become a hotspot for music events in the city over recent years, with more big names sure to be announced over the coming years.
Those who own short-term accommodation in Liverpool could have potentially maximised their rental income during the dates of the above concerts, especially those with a high-quality apartment in a central location.
Perhaps the most anticipated music tour of the year, Oasis’s reunion tour takes place in the UK this month, with five of the tour dates held in Manchester.
This has led to a spike in Airbnb bookings, with a 7,500% average surge in searches in areas close to the venue at Manchester’s Heaton Park. Not only has Manchester seen increased demand for short-term lets during this period, but Liverpool also recorded a 1,500 increase in searches from those prepared to travel to a nearby city for the right accommodation.
