This year’s report found that all three of the top-visited free attractions in the North West were located in Liverpool. The World Museum was followed by the Maritime Museum in second place, and the Museum of Liverpool placed third.
Other Liverpool attractions, such as the International Slavery Museum, Walker Art Gallery, and Lady Lever Art Gallery, also ranked in the top 20 free attractions list published by Visit Britain and Visit England.
Laura Pye, Director of National Museums Liverpool, said: “We are immensely proud that World Museum has been recognised as the number one free attraction in the North West in Visit Britain’s Annual 2023 Trends Report. This, alongside the inclusion of several other National Museums Liverpool sites in the top 20, underscores the exceptional dedication of our team and the vibrant cultural offerings we provide.”