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UK Tenants Adapting Their Search for Homes in Competitive Rental Market

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    Average Rental Property Receives 17 Enquiries

    A new article from property portal Rightmove has revealed some surprising trends in the private rental sector. The rental market is much busier now than it was in 2019, before the pandemic.

    Each available rental property attracts an average of 17 enquiries, which, while lower than last year’s figure of 26, is still double the amount expected in 2019.

    In this high-demand market, Rightmove has found several ways prospective tenants have adapted their search for a new home and what this means for the buy-to-let property investment market.

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      Prospective Tenants Widen Their Search Area

      Rightmove’s research shows that renters are now searching further afield when looking for a new home compared to 2019.

      Over the last five years, the average search area has increased by more than 60% (40 square kilometres), reaching over 100 square kilometres.

      Rightmove states that a likely cause of this is the supply-demand imbalance, which causes tenants to struggle to find suitable rental properties in their immediate areas.

      Another reason may be rising rents, as tenants widen their search to find more options within their budget.

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      Supply-Demand Imbalance in PRS Continues

      The data also reveals that the supply-demand imbalance is still much worse than pre-pandemic levels, showing a need for more rental homes on the market.

      The number of available properties is 14% higher than this time last year, but it is still 20% below 2019’s figures. Rightmove states that, based on current demand, around 120,000 more rental properties are needed.

      Rightmove calls for more support from the government to encourage landlords to invest in the private rental sector and, in particular, give incentives to make those buying a rental property likely to make the home more energy efficient.

      Rightmove property expert Tim Bannister commented: “With 17 enquiries for every available rental property, the market remains out of balance and difficult for tenants. We need landlord investment to increase stock and help achieve a healthier supply and demand balance in the market.

      “There is an opportunity to encourage landlords to continue to invest in good quality homes, for example, through tax changes, incentives to help with energy-efficient upgrades or a general sentiment change in government towards working alongside and with landlords.”

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      Author

      Jessica Ferris

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      Jessica Ferris is a property writer at RWinvest, helping our readers stay ahead of property market trends with the latest news and statistics.

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