According to Rightmove, the average price of price of property in Cheltenham over the last 12 months is around £400,000-£405,000, broadly in line with the recent annual average of £400,162. This remains significantly higher than the latest UK average of about £270,000, as reported by official UK House Price Index data, but still below typical prices in London, where average values are forecast to exceed £530,000.

Based on Land Registry and ONS data, Cheltenham’s average house price has edged up by roughly 2-3% over the past year and is around 10-12% higher than in 2020, despite periods of volatility. Across the UK, price growth has been subdued, and this slowdown has been particularly noticeable in higher-value markets in the South of England.

Looking ahead, property expert Savills expects the South West region, which includes Cheltenham, to move back into a stronger growth phase from 2027 onwards following only modest gains in 2025 and 2026. Over the five years to 2030, Savills projects total house price growth of around 21% in the South West, supported by falling interest rates, improving affordability, and a persistent shortage of new homes.

Further reading: If you want to learn how to buy property in the UK as a foreigner or about buying a house through a company, take a look at some of our latest guides.

Central Cheltenham can offer different property types, including period properties and good access to amenities. It’s also popular with students who want to be close to the town’s campuses. The town centre is home to districts like Lansdown Crescent and Montpellier.

There are various districts surrounding the town, such as the popular Charlton Kings and Leckhampton to the south, St. Mark’s to the west, and Prestbury to the East. If the location is chosen wisely, some good deals can be found in Cheltenham’s surrounding residential areas.

Further out, there are towns such as Gloucester that are popular with Cheltenham commuters thanks to the lower rent and cheaper property that can be found there.

Lansdown Crescent

Average Property Prices in Landown Crescent

The average property price in this area is £380,946.

Average Rental Yield in Landown Crescent

The average rental yield in this area is 3.35%.

Average Property Prices in Prestbury

The average property price in this area is £432,606.

Average Rental Yield in Prestbury

The average rental yield is 3.14%.

Average Property Prices in Gloucester

The average property price in this area is £276,977.

Average Rental Yield in Gloucester

The average rental yield in this area is 6.65%.

(Average property prices were taken from Rightmove in late 2023, and rental yield estimates were calculated with figures from housesforsaletorent.co.uk in the same period)

Attractive Location and Lifestyle

Known as the UK’s most complete regency town and ‘the Garden Town of England’, the town itself is also easy on the eyes. Cleeve Hill is the highest point in the Cotswolds and can provide impressive views of the surrounding countryside. You can even see as far as Wales on a clear day. There are sites of historical importance adding to the area’s attractions, such as the Pittville Pump Room, a reminder of the town’s past status as a spa town. There is a useful guide detailing how to make money on property for anyone looking to learn more about property investing.

Many Londoners are looking to move elsewhere, driven out by the high cost of living in the capital, and other areas in the South of England are on their radar. While Cheltenham prices are expensive compared to other UK regions, they are more affordable and offer more space than London property. Cheltenham Spa station has direct trains to Bristol, Birmingham, and London, making it convenient for travel links to these areas.

After the COVID-19 pandemic, many renters have started valuing proximity to green spaces and are on the lookout for countryside towns. The lifestyle offered by residing in Cheltenham will keep demand high in the town despite the higher prices, attracting affluent residents.

As mentioned, new build properties are typically more expensive than older properties, so off-plan investment is growing in popularity as a way to get involved in new build investment at a discounted price.

Off-plan refers to investing in a property while it is still in the planning or construction stage. By investing earlier on in the project, investors can take advantage of more affordable prices and payment plans when buying property investment flats.

However, off-plan investment opportunities are often more concentrated in major cities such as London, Manchester, and Liverpool, so there may not be many chances to invest in off-plan in Cheltenham.