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Hastings Buy-to-Let Guide

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    Everything You Need to Know About Hastings Buy-to-Let

    Known for its seaside and important historical sites, Hastings is a surprising candidate for the next up-and-coming property investment hotspot.

    But with unexpectedly affordable property prices for the South East, this East Sussex town is gaining attention in the buy-to-let world.

    So, what’s the deal with UK buy-to-let property investment in Hastings? We’ll give you the full story in this Hastings area guide.

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      Hastings pier

      Buy-to-Let Property Prices in Hastings

      According to Rightmove, the average price of a property in Hastings in 2023 was £318,970.

      This is more expensive than the average price for the UK overall, which was £287,782 in October as per the HM Land Registry UK House Price Index. However, this is cheaper than the South East region’s average of £389,223, making Hasting a top choice for those looking to invest in property in this region.

      The South East is one of the most expensive regions for property in the UK. In fact, it has the most expensive average buy-to-let property outside of London, according to Zoopla.

      The South’s property market has generally had a bad year, displaying sluggishness and even some small amounts of negative growth in some areas. However, in 2023, Rightmove states that Hastings’s property was up 7% compared to the previous year and 26% when compared to 2020. SussexWorld has reported that Hasting house prices increased more than the South East average earlier this year.

      But are property prices in Hastings set to keep increasing? Most experts agree that the UK property market will likely continue its subdued trajectory well into 2024, but the forecasts for the next few years are more optimistic. Savills predicts that by 2028, the South East’s mainstream capital value growth will return to healthier levels – 16.7%.

      Learn More: Uncover the latest buy-to-let rules and what to look for in a buy-to-let property with our recent guides and insights!

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      Hastings Hill

      Buy-to-Let Rental Market in Hastings

      According to housesforsaletorent.co.uk, the average monthly rent in Hastings is £1,004 PCM. This is more affordable than the average UK rent, which is £1,268 PCM as per the HomeLet Rental Index.

      The BBC reports high rental growth in Hastings in the past year, as the town showed an annual change of 11.7% in January 2023. They report the average rent to be £1010, a massive increase from 2020, when it was £748.

      Hastings’s popularity as a residence place is rising post-pandemic, as renters are looking for areas with natural beauty, such as seaside towns. This has added extra strain on the rental property market’s supply-demand imbalance and pushed rent further upwards. This doesn’t look set to change any time soon, so rents are expected to keep rising in this area.

      Despite climbing rents, average rental yields in Hastings remain relatively low due to the high cost of acquiring Hastings property.

      In terms of rental demand, Hastings enjoys some popularity with commuters to London, as it’s possible to travel by train in under 90 minutes. Considering the high prices of buy-to-let properties in London, this could prove to be a solid alternative for those seeking the area’s demographic at a slightly more affordable price. There’s also a demand for short lets and holiday accommodation in the area for tourists and visitors.

      According to a recent survey, Hastings was one of the country’s best places to raise a family, suggesting it is a popular place for family homes.

      Read More: Found your perfect investment hotspot? Use our 2024 rental income calculator to calculate your potential returns!

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      Buy-to-Let Investment in Hastings: Area Breakdown

      Hastings Town Centre is a commercial and residential area, and a popular sub-district is the Hastings Old Town. Near the town’s seafront locations, it’s possible to find a property with sea views.

      Areas to the east, such as Ore and West Hill, are more expensive than those to the north of central Hastings, like Blacklands. The west of Hastings is popular with commuters who work in Eastbourne and Bexhill.

      There are also some separate areas outside of Hastings worth a look, such as Fairlight, St. Leonards-On-Sea, and Bexhill-On-Sea.

      Hastings Old Town

      Average Property Prices in Hastings Old Town

      The average property price in this area is £323,476.

      Average Rental Yield in Hastings Old Town

      The average rental yield in this area is 3.53%.

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        Ore

        Average Property Prices in Ore

        The average property price in this area is £330,983.

        Average Rental Yield in Ore

        The average rental yield in this area is 3.77%.

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        Blacklands

        Average Property Prices in Blacklands

        The average property price in this area is £268,558

        Average Rental Yield in Blacklands

        The average rental yield in this area is 4.41%.

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          Hastings aerial view

          Fairlight

          Average Property Prices in Fairlight

          The average property price in this area is £547,750.

          Average Rental Yield in Fairlight

          The average rental yield in this area is 2.41%.

          Hastings architecture

          Bexhill-On-Sea

          Average Property Prices in Bexhill-On-Sea

          The average property price in this area is £350,155.

          Average Rental Yield in Bexhill-On-Sea

          The average rental yield in this area is 3.55%.

          (Average property prices were taken from Rightmove in late 2023,  and the gross rental yield estimates were calculated with figures from housesforsaletorent.co.uk in the same period)

          What is the Best Area of Hastings to Invest in?

          Overall, rental yields in Hastings are not that high, and it may be hard to find a good property deal. Suburbs north of central Hastings, such as Blacklands, tend to be more affordable than other locations, making this an area with good potential.

          Property in Fairlight is much more expensive than in Hastings, so rental yields can be disappointing. But this nearby village is popular for short-term lets, so it’s an option worth exploring for investors interested in the area.

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            Why You Should Consider a Buy-to-Let Investment in Hastings

            Potential for Short Lets

            The short-term letting sector in Hastings has been growing rapidly as websites like Airbnb have had a massive impact on the property industry, making it easier to manage and advertise a holiday letting rental property.

            Hastings is a popular choice for staycations, offering visitors beaches and historical attractions in a quaint town setting packed with artsy shops and cafes.

            Engaging with Airbnb property investment can sometimes result in a higher return on investment than a standard residential tenancy. If prices are adjusted to reflect seasonal popularity and the location is carefully selected, investors can make big returns on holiday lets.

            Regeneration

            Some parts of Hastings have had a reputation for being in decline in the past, but the local council are revamping areas across the town through some sizable regeneration programmes.

            The Hastings Town Deal is an ambitious regeneration plan that was awarded £24.3 million through the Government’s town fund, giving Hastings a much-needed investment boost. The scheme involves various projects aiming to give the town centre a full facelift and improve town attractions such as Hastings Castle and the Creative Quarter.

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            Construction site

            Hastings New-Builds

            The UK-wide undersupply of property has led to high demand across the country for new-build properties.

            Hastings is no exception, with the local council pledging to build 19 new homes on Bexhill Road in an effort to boost the amount of affordable housing within the area.

            Historically, new builds are noticeably more expensive than purchasing older residential properties, but this hasn’t deterred investors, with the property type becoming one of the most popular buy-to-let investments in the last few years.

            As these buildings are freshly built, there is often little to no maintenance work needed, and they typically factor in the most contemporary features and amenities into their designs – an especially attractive detail for tenants.

            More Information: See the 2024 RWinvest guide to new build flats in Manchester for the latest data on this investment strategy! Or why not read about buying property in the UK from overseas with our international property guide.

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              Off-Plan Property in Hastings

              With increased levels of regeneration typically comes higher levels of interest from private developers. Considering the plans for Hastings, this could lead to more buy-to-let opportunities in the area.

              For the reasons listed above, new-build properties usually inspire significant interest from tenants and investors alike due to their advantages over standard residential properties available on the market. However, the major drawback to this strategy is the higher price point that can come alongside.

              One way to reduce this fee is through off-plan property investment – essentially purchasing a property while it’s still in the construction phase of development. This means that investors can buy a property at a reduced rate and have the option of paying their fees in stages rather than paying the entire price from the onset.

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                How Does Hastings Compare to Other UK Regions When it Comes to Buy-to-Let?

                Hastings can be considered a good deal when it comes to the expensive South East region, but property investors are likely to find a better deal and higher returns on a buy-to-let venture in the North of England.

                For example, major cities in the North West, such as Liverpool and Manchester, have more affordable properties, higher rental yields, and proven tenant demand. In particular, Liverpool has an average property price of £211,856, according to Rightmove, which is much lower than the UK average.

                Regions in the North also have better potential for capital growth. According to Savills’ mainstream capital value forecast, North West property is set to grow 20.2% by 2027, which is more promising than the South East projection of 16.7%.

                Further Reading: Interested in off-plan property in Blackburn? Delve deeper into the North West rental market with our guides to the UK’s buy-to-let hotspots!

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                  Want to Invest in Hastings in 2024?

                  Hastings is relatively affordable for its region, and there are some exciting opportunities for short-term letting, so it’s easy to see why it’s considered an up-and-coming location for buy-to-let property investment.

                  However, it may be worthwhile to explore other cities when searching for the best spot for a buy-to-let venture. More advantageous investments will likely be found elsewhere, especially in major northern cities such as Liverpool and Manchester.

                  See our most recent buy-to-let area guides below:

                  Map of Hastings

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                  Author

                  Reece Pape

                  Reece Pape is a property writer at RWinvest. Reece is passionate about keeping property investors updated on must-have information and housing market news, utilising the latest property market statistics and data.

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