With a thriving student population of over 57,000 and a dynamic young professional community, Liverpool offers a robust rental market.
This high demand makes buy-to-let investments in the city a promising opportunity for property investors.
Lower Property Prices
Liverpool’s affordable property market offers investors a unique opportunity to capitalise on the city’s growing popularity.
| Area | Average Property Price |
| L1 | £139,733 |
| L2 | £94,237 |
| L3 | £177,063 |
| L6 | £125,368 |
| L7 | £138,335 |
Expanding Property Market
Liverpool’s property market has been steadily growing in recent years, demonstrating a consistent upward trend.
According to the Land Registry’s House Price Index data, the average house price in Liverpool was £180,540 in August 2024, an almost 2% increase from the previous year.
Since 2020, the average Liverpool property has increased by 25.8%, with a 20-year recorded growth rate of almost 80%.
| Year | Average Liverpool House Price |
| 2020 | £143,468 |
| 2021 | £164,098 |
| 2022 | £176,575 |
| 2023 | £177,051 |
| 2024 | £180,540 |
Data taken from Land Registry’s House Price Index.
Thriving Student City
Liverpool’s younger population has helped foster a rental market boom. This demographic is one of the most likely to rent in the city centre, which is close to universities and major businesses. With a student population of around 70,000, Liverpool is by far one of the most popular student cities in the UK.
Alongside its status as a top student city, Liverpool’s lower cost of living, combined with its vibrant cultural scene and growing job market, makes it an attractive destination for many students in the UK.
This growing demographic, seeking both short-term and long-term rental options, further strengthens the city’s rental market.
Ideal for Young Professionals
Similar to the student market, one of the most significant factors driving young professionals to Liverpool is the city’s affordable housing market. As housing prices in southern England continue to soar, many young people are finding it increasingly difficult to afford to buy or rent a home in cities like London. Liverpool, by contrast, offers significantly more affordable housing options, allowing young professionals to save money and enjoy a higher quality of life.
At the same time, universities, including the prestigious University of Liverpool, are producing a steady stream of talented graduates, many of whom choose to stay in the city and contribute to its growing economy. The city’s tech sector is experiencing significant growth, with a number of innovative startups and established tech companies setting up shop in Liverpool. This has created new job opportunities for young professionals in fields such as software development, data science, and cybersecurity.
Popular Tourist Destination
Liverpool is a popular tourist destination that draws visitors from around the globe. It boasts a vibrant music scene, world-class museums, and a rich football heritage. The city’s nightlife is equally renowned, with a diverse range of bars, clubs and live music venues catering to a wide range of tastes.
Some of Liverpool’s top attractions include:
The Beatles Story Museum, located in the historic Albert Dock, and the Cavern Club – a must-visit for fans of the Fab Four and Liverpool’s rich musical history.
Anfield Stadium, home to Liverpool FC, is one of the most iconic football stadiums in the world. Also home to Everton FC, the city benefits from the international appeal and historical success of both teams, with fans from all over the globe travelling to attend games.
The Tate Liverpool, housed in a stunning waterfront building, showcases contemporary art from around the world. The Walker Art Gallery houses a vast collection of paintings, sculptures, and decorative arts.
Other attractions that contribute to Liverpool’s growing popularity include the Royal Albert Dock, a UNESCO World Heritage Site, and the Liverpool Cathedral, the largest cathedral in Britain. The city’s diverse food scene, with influences from around the world, also draws many visitors.
