Stoke-on-Trent Buy-to-Let Guide

As per Zoopla, Stoke-on-Trent’s average house prices sat at £156,797. This is well below the national average of £261,500.

In addition, the West Midlands saw a 1.6% annual rise in average house prices. In contrast, other regions such as London and the South East saw a downturn in house prices at -0.6% and -0.3% respectively. Learn more about how to start investing in property with RWinvest today!

As you can see, Stoke-on-Trent’s house prices are a much more affordable buy-to-let option compared to other cities. The average price is similar to the economic powerhouse that is Liverpool. Conveniently placed transport links to other parts of the country – like Birmingham – make Stoke-on-Trent an excellent option for buy-to-let investors looking for a substantial return on capital investment.

Stoke-on-Trent has a range of properties appropriate for investing across the city, including new builds and older housing. Stoke-on-Trent is home to city centre flats and townhouses suitable for families, traditional terraced houses and student accommodation among other property types. As the area is surrounded by countryside, there are options for both urban and rural homes.

As mentioned, Stoke-on-Trent is considered on the affordable side for property, and this can be observed across property types. According to Rightmove, the majority of sales in Stoke-On-Trent during the last year were semi-detached properties, selling for an average price of £174,139. Terraced properties sold for an average of £115,731, with detached properties going for £293,899.

Situated to the north of central Stoke are the suburban ST6 towns of Burslem and Tunstall, accompanied by other locales like Middleport, Longport, Stanfield, Bradeley, Smallthorne, Little Chell, Chell Heath, and Great Chell. Unlike some property investment in London, Stoke is more affordable and has great growth potential.

The inner-city southern parts of this region boast a selection of cost-effective properties, making it an attractive prospect for buy-to-let investors seeking budget-friendly options.

As you venture farther north, the landscape borders the Staffordshire Moorlands, transitioning into a mix of rural and semi-rural environs, a magnet for those in search of a serene living environment while maintaining accessibility to commuter routes.

Average Property Prices in Northern Districts

Rightmove puts the average house prices in ST6 at £145,622 over the last year.

Average Rental Yield in the Northern Districts​

Property Data puts the average rental yield in ST6 at 5.7%.

Newcastle-under-Lyme stands as a distinct and sizable town located just west of Stoke. It encompasses Kidsgrove in the north, along with the rural areas of Silverdale, Keele, and Audley. Unlike Stoke-on-Trent, Newcastle-under-Lyme maintains its autonomy and is governed by the Newcastle-under-Lyme Borough Council. The presence of Keele University further adds to its appeal.

Renowned for its desirability as a residential locale, Newcastle-under-Lyme is particularly favoured by families and professionals. Nevertheless, property costs are relatively higher here. Despite this, property prices remain notably below the national average, offering favourable opportunities for prospective buy-to-let investors. Learn what to invest in right now in 2024 with the RW-invest.com guidebook.

Average Property Prices in Newcastle-under-Lyme

Rightmove puts the average property price in Newcastle-under-Lyme at £206,574.

Average Rental Yields in Newcastle-under-Lyme

According to PropertyData, ST5’s average rental yield is 4.8%.

Stoke’s initial economic industries included mining, steel production, and the crafting of pottery. Recognised globally as the World Capital of Ceramics, Stoke is still referred to as The Potteries to this day.

While pottery still maintains a presence, the local business landscape is now characterised by light manufacturing and service sectors. Key local employers encompass Bet365 in Etruria, which sustains a workforce of 2,000, and Vodafone, employing 1,100 individuals. Other significant contributors comprise Michelin, KMF Group, Portmeirion, Emma Bridgewater, Water Plus, Seddon, Churchill China, Don-Bur and Synectics Solutions.

The University Hospitals of North Midlands NHS Trust plays a pivotal role in the economy, employing over 11,000 people at the Royal Stoke University Hospital and County Hospital in Stafford.

Stoke grappled with economic decline following the wane of its traditional industries. However, the Make It Stoke-on-Trent initiative actively draws businesses, investments, and economic growth to the region.

The Ceramic Valley Enterprise Zone, aptly dubbed Stoke’s Enterprise Zone, stands out as one of the UK’s most prosperous. It may catalyse the creation of 900 new jobs across multiple locations. These developments present positive prospects for buy-to-let investors.

In addition, local football teams such as Stoke City, Burton Albion and Port Vale also provide job opportunities to locals.

As the demand for newly built property in the buy-to-let investment world grows, there’s also increasing interest in off-plan property investment. Off-plan property is becoming an increasingly popular method of investing in a new-build property at a lower price than usual.

There are fewer opportunities to invest off-plan in Stoke-on-Trent, as most developers target major cities with more guaranteed demand – such as Liverpool or Manchester.

However, as a student city with both new-build houses and apartments, there could be some potential for more diverse off-plan investment options in Stoke-on-Trent in the future.