Stoke-on-Trent Buy-to-Let 2023 Guide

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As the economic uncertainty of 2023 continues to unfold, the landscape of property investment continues to evolve, and Stoke-on-Trent remains a compelling destination for savvy investors seeking opportunities in the buy-to-let market. Situated in the heart of Staffordshire, this vibrant city boasts a rich history and a solid economy.

Whether you’re a seasoned property investor looking to expand your portfolio or a first-time buyer considering the benefits of becoming a landlord, this guide is your comprehensive resource for navigating the Stoke-on-Trent property market.

From understanding the city’s various neighbourhoods and their rental potential to compiling amenities and business opportunities that attract tenants to the area, this guide will give you the insights you need to make informed decisions.

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The guide will explore the impact of macroeconomic factors and local development projects, helping you identify the most promising opportunities for long-term financial success.

With our finger on the pulse of the latest market developments and a deep understanding of the unique opportunities that Stoke-on-Trent offers, this guide aims to empower you to make confident choices and embark on a profitable journey in the world of buy-to-let property investment. Learn more about buy to let and how it works with our free guide.

Whether you’re drawn to Stoke-on-Trent’s historic charm, its potential for capital appreciation, or its strong rental demand, this guide will be your trusted companion as you navigate the intricacies of buy-to-let property investment in 2023.

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Buy-to-Let Property Prices in Stoke-on-Trent

As per Zoopla, Stoke-on-Trent’s average house prices sat at £156,797. This is well below the national average of £261,500.

In addition, the West Midlands saw a 1.6% annual rise in average house prices. In contrast, other regions such as London and the South East saw a downturn in house prices at -0.6% and -0.3% respectively. Learn more about how to start investing in property with RW-invest today!

As you can see, Stoke-on-Trent’s house prices are a much more affordable buy-to-let option compared to other cities. The average price is similar to the economic powerhouse that is Liverpool. Conveniently-placed transport links to other parts of the country – like Birmingham – make Stoke-on-Trent an excellent option for buy-to-let investors looking for a substantial return on capital investment.

Buy-to-Let Rental Market in Stoke-on-Trent

Based on data provided by Hamptons, there was an average rent increase of 6% in the year 2022. Projections indicate this growth trajectory is expected to persist, with an estimated 5% increase by the end of 2023 and a subsequent 4% rise in 2024. These trends are set to unfold against the backdrop of house prices declining at their fastest rate since 2009.

For prospective property investors aiming to expand their portfolios in the year 2023, it would be prudent to keep an eye on the Midlands. These areas hold promise for offering attractive rental yields. View some of the latest off plan property for sale for some inspiration.

For instance, Stoke-on-Trent has a gross rental yield of 6.63%, while the Newcastle-under-Lyme district has a rental yield of 5.98%.

In Stoke-on-Trent, the rental property market showcases a total of 420 available properties for rent. The average monthly rent for properties in Stoke-on-Trent is recorded at £813.

According to the Homelet Rental Index, the West Midlands has experienced annual rental growth of 9.60%

Buy-to-Let Investment in Stoke-on-Trent: Area Breakdown

Stoke-on-Trent offers a diverse array of property types, ensuring opportunities abound for a wide spectrum of property investors.

However, it’s essential to bear in mind that while the area plays host to numerous sought-after residential neighbourhoods, certain parts of Stoke experience some of the nation’s most pronounced levels of deprivation, shedding light on the prevalence of affordable properties in specific locales.

Let’s look at some of these areas in greater detail.

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Central Districts

The heart of Stoke-on-Trent comprises Hanley and Stoke proper, with Stoke often regarded as the city’s official capital. It is here you will find the university.

Hanley is the actual city centre, housing the majority of shops, cultural attractions, and social amenities.

This sector of the city also hosts the bulk of affordable properties, predominantly terraced houses, along with more spacious residences converted into flats or suitable for shared housing arrangements. The presence of a student accommodation market further characterises this area.

Average Property Prices in the Central Districts

According to Rightmove, properties in ST1 had an average price of £124,863 over the last year, while the ST4 average price was £162,885.

Average Rental Yield in the Central Districts

Property Data puts the average rental yield in ST1 at 5.7% and 4.7% in ST4.

Stoke-on-trent street view

Northern Districts

Situated to the north of central Stoke are the suburban ST6 towns of Burslem and Tunstall, accompanied by other locales like Middleport, Longport, Stanfield, Bradeley, Smallthorne, Little Chell, Chell Heath, and Great Chell. Unlike some property investment in London, Stoke is more affordable and has great growth potential.

The inner-city southern parts of this region boast a selection of cost-effective properties, making it an attractive prospect for buy-to-let investors seeking budget-friendly options.

As you venture farther north, the landscape borders the Staffordshire Moorlands, transitioning into a mix of rural and semi-rural environs, a magnet for those in search of a serene living environment while maintaining accessibility to commuter routes.

Average Property Prices in Northern Districts

Rightmove puts the average house prices in ST6 at £145,622 over the last year.

Average Rental Yield in the Northern Districts

Property Data puts the average rental yield in ST6 at 5.7%.

Stoke-on-trent aerial view

Southern Districts

The southern districts of Stoke-on-Trent fall under the ST3 and ST4 postcodes. They include Fenton and Longton – two towns that make up Stoke – as well as Blurton, Blythe Bridge, Trentham and Wedgwood.

These areas have good links to the city, as well as A50 and M6 motorway access.

These districts are at the centre of Stoke’s pottery industry. As such, they feature residential and industrial areas.

Fenton and Longton offer more affordable property options, while the surrounding suburbs and villages present moderately priced properties.

Average Property Prices in the Southern Districts

Rightmove puts average ST3 property prices at £176,514.

Average Rental Yields in the Southern Districts

The southern districts have an average rental yield of 4.8% according to Property Data.

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Newcastle-under-Lyme stands as a distinct and sizable town located just west of Stoke. It encompasses Kidsgrove in the north, along with the rural areas of Silverdale, Keele, and Audley. Unlike Stoke-on-Trent, Newcastle-under-Lyme maintains its autonomy and is governed by the Newcastle-under-Lyme Borough Council. The presence of Keele University further adds to its appeal.

Renowned for its desirability as a residential locale, Newcastle-under-Lyme is particularly favoured by families and professionals. Nevertheless, property costs are relatively higher here. Despite this, property prices remain notably below the national average, offering favourable opportunities for prospective buy-to-let investors. Learn what to invest in right now in 2023 with the guidebook.

Average Property Prices in Newcastle-under-Lyme

Rightmove puts the average property price in Newcastle-under-Lyme at £206,574.

Average Rental Yields in Newcastle-under-Lyme

According to Property Data, ST5’s average rental yield is 4.8%.


Why You Should Consider a Buy-to-Let Investment in Stoke-on-Trent?

There are many reasons why investors may want to pursue a buy-to-let strategy in Stoke-on-Trent.

Potential for Student Tenants

This Staffordshire region, nestled in the heart of England, features two prominent universities: Staffordshire and Keele.

Staffordshire University, boasts a student body of approximately 15,000, with its primary campus located in Shelton. Keele University, located near Newcastle-under-Lyme with roughly 10,000 students, is an integral part of this academic community. This type of property investment can provide some of the best performing investment funds.

Staffordshire University students tend to live in Shelton, Penkull and Hanley. Keele students reside in Newcastle-under-Lyme, Stoke, Shelton, Silverdale and Knutton.

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Job Opportunities Bringing Professionals to the Area

Stoke’s initial economic industries included mining, steel production, and the crafting of pottery. Recognised globally as the World Capital of Ceramics, Stoke is still referred to as The Potteries to this day.

While pottery still maintains a presence, the local business landscape is now characterised by light manufacturing and service sectors. Key local employers encompass Bet365 in Etruria, which sustains a workforce of 2,000, and Vodafone, employing 1,100 individuals. Other significant contributors comprise Michelin, KMF Group, Portmeirion, Emma Bridgewater, Water Plus, Seddon, Churchill China, Don-Bur and Synectics Solutions.

The University Hospitals of North Midlands NHS Trust plays a pivotal role in the economy, employing over 11,000 people at the Royal Stoke University Hospital and County Hospital in Stafford.

Two people in a discussion with one person holding a pen and a document

Stoke grappled with economic decline following the wane of its traditional industries. However, the Make It Stoke-on-Trent initiative actively draws businesses, investments, and economic growth to the region.

The Ceramic Valley Enterprise Zone, aptly dubbed Stoke’s Enterprise Zone, stands out as one of the UK’s most prosperous. It may catalyse the creation of 900 new jobs across multiple locations. These developments present positive prospects for buy-to-let investors.

In addition, local football teams such as Stoke City, Burton Albion and Port Vale also provide job opportunities to locals.

How Does Stoke-on-Trent Compare to Other UK Regions When It Comes to Buy-to-Let?

Stoke-on-Trent offers cheap property prices compared to the national average and a healthy rental yield of 6.63%, making it a good opportunity for capital growth in the buy-to-let market.

However, it is worth mentioning that the house prices and rental yields are similar to that of Liverpool (£156,300 per Zoopla and 7.76% per Home and the UK House Price Index respectively), which has much more business and job opportunities, and therefore, higher demand from young professional tenants. Why not learn more about how safe investments with high returns can be taken advantage of in 2023.

Landlords may want to factor tenant satisfaction into their buy-to-let investment strategy. The likes of Liverpool and Manchester offer superior amenities and leisure activities, while the North West boasts a Savills growth prediction of 11.70%, much higher than 8.90% in the West Midlands. Why not read about other areas with the RWinvest Leicester City buy to let guide.

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Want to Invest in Stoke-on-Trent in 2023?

Stoke-on-Trent acts as an exciting location for buy-to-let investors seeking capital growth possibilities. Its diverse urban and rural neighbourhoods, not to mention strong student and young professional demographics, make this an area that could cater for many different investment strategies. Why not review the latest buy to let tax guide for some insights into the sector.

If you are looking to get into buy-to-let investment, RWinvest can help.

With over 19 years of experience dealing with stunning buy-to-let properties, RWinvest makes investing in the property market easy and hassle-free. Property Investors can access state-of-the-art off-plan developments in up-and-coming locations across the North West and the rest of the United Kingdom.

Contact RWinvest today for more information.


Reece Pape

Reece Pape is a property writer here at RWinvest. With a close eye on property market news and updates, Reece writes detailed and informative articles on a range of topics that are helpful for anybody looking to invest in UK property.

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