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New Board Will Push Liverpool as Destination for Visiting, Investment and Events

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    Partnership Aims to Take Landmark Approach to Promote City Region

    A pioneering partnership between Liverpool’s six councils and the Liverpool City Region Combined Authority will take place in order to promote the city’s ‘unique cultural offer’ and bolster the tourism sector.

    The board aims to champion the Liverpool City Region as the destination to visit, invest and stage major events. As a nationally recognised official body, the board will lead and manage the region’s visitor economy while working with both the public and private sectors.

    Around 60 million people visit Liverpool annually, drawn by the city’s cultural, musical and sporting attractions.

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      Who Will Be on the New Tourism Board?

      The tourism body will be headed by former BBC director general Lord Tony Hall, born in Birkenhead. He will be joined by fifteen national and regional board members boasting expertise in various sectors, including sport, film, music, hospitality, retail and leisure.

      The board will be known initially as the Local Visitor Economy Partnership before being officially named in the future. Their goal is to boost the Liverpool region’s £5 billion-a-year visitor economy, which currently provides jobs for about 51,000 people.

      The body will start drawing up a five-year destination management plan to launch later this year.

      Steve Rotheram, Mayor of the Liverpool City Region, commented: “The Liverpool City Region is a national and international destination of choice, renowned for its unbeatable culture, music, sport, hospitality and much, much more.

      “In the last year alone, we’ve completely transformed an event as iconic as Eurovision – and welcomed golf’s global superstars for the 151st edition of The Open in Hoylake. That’s in addition to the Grand National, two Premier League football teams and the most successful Super League team in the country calling our area home.

      “But we’re not here to rest on our laurels, and this is all about ambition; we want to go from strength to strength and partnership is the key to that. That’s why I’ve pledged to double support for culture to 2% of our budget to build on our achievements. It’s because of our recent success that we’ve been able to attract someone of Tony’s calibre to help turbocharge this work over the next few years.”

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        Why is an Improved Tourism Sector Good News for Property Investors?

        The benefits of a healthy tourism industry in a city are wide-reaching, including a positive impact on the local property market. Increasing local authorities’ tourism spending can boost the economy, encourage investment, and improve infrastructure and transport. A strong tourism sector can also create more job opportunities for local people.

        As the area becomes more attractive, there is likely to be an increase in rental demand and growing property values. As visitor numbers increase, there will also likely be a direct impact on those buying an investment property in the short-letting sector.

        For an overview of the UK property market, check out some of our helpful buy-to-let area guides, such as:

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        Jessica Ferris

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        Jessica is a property content writer at RWinvest. Keeping a close eye on the UK property market, Jessica helps our readers stay informed and up to date on the latest market news and statistics.