Soaring Rental Demand Attracts Investors to UK Buy-to-Let

John Brady

John Brady

RWinvest Property Writer

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UK Rental Market

In recent months, the UK has seen massive demand for rental property across the country, and due to supply issues, this is expected to continue into 2023.

The Guardian has reported that the number of people enquiring about homes to rent on Rightmove has risen by 23% in the past year, a huge increase in enquiries which is proof of huge market demand.

There are several reasons why this is happening, and many reasons why this is great news for buy-to-let investors in the UK.

In this blog, we’ll break down just why demand is so high for rental properties in the UK right now, and how buy-to-let property investors are in the perfect position to thrive in this climate.

Why Is Rental Demand So High?

There are several factors affecting the UK housing market right now which are causing more and more people to choose to rent for now rather than purchase property to live in.

1. The Cost of Living Crisis

With the rising cost of essentials such as energy bills, fuel and food, many are finding it harder to afford to purchase property given the large up-front fee.

The current average price of property in the UK is £295,000, according to the UK House Price Index.

While there are regional variations, with areas like London having much higher prices, for example, the simple fact is it is much more expensive to buy property right now.

For many, the tightening of their monthly budgets means that such a large expense as a house simply isn’t possible right now, which is great news for the rental market as it means more potential tenants looking for properties.

2. Rising Mortgage Rates

A side effect of the mini-budget in September 2022 was that mortgage rates rose sharply, with two-year rates rising to a peak of 6.52% in mid-October.

Right now, rates have calmed slightly, but are still higher than normal. This means it is more expensive to use a mortgage to buy property, which is putting off many who were considering buying a home.

By renting, they can avoid the rising interest rates and wait for mortgages to calm down again before deciding to buy themselves.

For investors, this means acting fast to secure buy-to-let property as this cause of demand will not last forever.

UK Property

Why Is This Good For Investors?

There are several reasons why this is good news for investors, and why high rental demand is something that they should be acting on as soon as possible to ensure they get the best returns on their investment portfolios.

More Potential Tenants

The obvious reason this high demand is good is that more people are looking to live in rental properties.

For investors, this means it is easier than ever to find tenants for their investment properties, and they will be able to earn rental income much faster by filling their vacancies with renters looking for high-quality properties.

This also means investors can make the most of the increased demand by potentially increasing the rent they charge to meet market levels, as rents have been rising steadily alongside this high demand.

Homelet’s Rental Index reports that rents rose by over 10% from October 2021 to October 2022, showing that investors can make more from their investment properties thanks to this demand.

Off-Plan Is More Viable

With the way mortgage rates are rising, off-plan investment properties are becoming more popular with investors as a way of avoiding forking out for the additional costs of a buy-to-let mortgage.

Off-plan properties are usually lower-priced than fully built investment properties, and payment plans can be set up to help spread out the cost of investing.

They are also normally in popular areas or accompany large regeneration schemes, so when completed will draw tenants to the units in the development to make the most of their valued locations.

For investors, this means investing in off-plan is a good way of dealing with the high renter demand the UK housing market is seeing right now, as you can buy investment properties for less than market value in some of the best areas for property investment in the UK.

This is an excellent way of making your investment properties stand out from the crowd, as off-plan properties are new builds full of extra amenities which will catch the eye of potential renters.

Learn More Today

If you would like to learn more about some of the best areas to invest in UK property, try reading our free guide. We break down the most popular cities for property investors and why they prove to be so successful.

Alternatively, if you want to know if foreigners can invest in UK property, our guide on the topic contains all the information you need.

RWinvest - Disclaimer
RWinvest - Disclaimer
John Brady

John Brady

John is a property writer here at RWinvest. With a close eye on property market news and updates, John writes detailed and informative articles on a range of topics that are helpful for anybody looking to invest in UK property.


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