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Crosby Buy-to-Let Guide

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    Everything You Need to Know About Crosby Buy-to-Let

    The North West has gained a reputation as a buy-to-let hotspot in recent years, especially when it comes to major city centres like Manchester and Liverpool. But as renting in suburban areas becomes more popular, investors are starting to take notice of the outer areas of these in-demand cities.

    When it comes to Liverpool, there are plenty of attractive suburbs to consider, and one that has been drawing more attention these days is Crosby. Located in the borough of Sefton, it can be found just a 20-minute drive from Liverpool City Centre.

    But is Crosby all it’s cracked up to be when it comes to buy-to-let investment?

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      Crosby Beach

      Buy-to-Let Property Prices in Crosby

      According to Rightmove, the average property price in Crosby over the last year was £264,580. This is cheaper than the UK average of £284,950, as stated by the UK House Price Index (November 2023).

      Although this is considered more affordable compared to the UK average, it’s worth noting that Crosby prices are expensive relative to other Liverpool areas. Rightmove puts the Liverpool average at £211,051, while the UK House Price Index says it was £177,521 as of November 2023. This implies that buy-to-let investment properties can be cheaper in other parts of Liverpool.

      Rightmove states that prices in Crosby are similar to last year’s figures and up 6% in 2021. This sluggish growth was typical of the 2023 UK property market, as the country experienced subdued growth and some modest dips in house prices. Sefton has avoided these drops on average, which is a positive for Crosby property investors.

      But does this slowdown in growth look set to continue?

      According to the latest residential market predictions from Savills, they believe that the UK market will return to healthy growth starting in 2026. In particular, the North West is expected to grow by 20.2% in the run-up to 2028, which is welcome news for those looking to invest in Crosby.

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      Crosby residential area

      Buy-to-Let Rental Market in Crosby

      According to, the average monthly rent in Crosby is £1,010. This is more affordable than the UK average rent, which is £1268 per the HomeLet Rental Index. It’s quite similar to the Liverpool-wide average of £965 PCM, but the rent is nearly double that of more affordable Liverpool suburbs such as Bootle (£583).

      It would be difficult to find yields in Crosby comparable to other more affordable parts of Liverpool, yields which can average over 7%. On average, the gross rental yield in Crosby sits at around 4.5%, which can be considered a pretty middle-of-the-road yield. Read more about Liverpool buy to lets with our property guide resource.

      The BBC reported last year that rents in Sefton grew by 7.4% in one year, and this rental growth looks set to continue as the private rental sector’s supply-demand imbalance persists across the UK. This imbalance suggests consistent demand and upward pressure on rents, causing this continued growth.

      Learn More: To find out more about buy-to-let investment in other UK regions, take a look at our Leeds Property Investment Guide or Newcastle Property Investment Guide.

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      Crosby residential area

      Buy-to-Let Investment in Crosby: Area Breakdown

      Crosby is classed as its own town, but the area often gets grouped in with the suburbs of Waterloo, Brighton le Sands, Blundellsands, and Thornton. Historically, the nearby village of Little Crosby was also designated as part of Crosby.

      Great Crosby

      Average Property Prices in Great Crosby

      The average property price in Great Crosby is £275,197.

      Average Rental Yield in Great Crosby

      The average rental yield in Great Crosby is 4.36%.

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        Crosby residential area


        Average Property Prices in Waterloo

        The average property price in Waterloo is £227,367.

        Average Rental Yield in Waterloo

        The average rental yield in Waterloo is 4.30%.

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        Crosby aerial view

        Brighton le Sands

        Average Property Prices in Brighton le Sands

        The average property price in Brighton le Sands is £246,818.

        Average Rental Yield in Brighton le Sands

        The average rental yield in Brighton le Sands is 4.86%.

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          Crosby Beach


          Average Property Prices in Blundellsands

          The average property price in Blundellsands is £321,251.

          Average Rental Yield in Blundellsands

          The average rental yield in Blundellsands is 3.76%.

          (Average property prices were taken from Rightmove in early 2024, and rental yield estimates were calculated with figures from in the same period)

          Crosby Beach

          What is the Best Area of Crosby to Invest in?

          Rental yields are quite similar across Crosby, but it’s worth noting that the average property price increases as you get further away from Liverpool City Centre and move towards Southport.

          This means that the cheapest property tends to be found in Waterloo. While not considered as upmarket as Great Crosby and Blundellsands, this suburb is still an attractive area with all the same amenities to attract potential tenants. This makes it one of the best buy-to-let areas in this part of Liverpool.

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            Why You Should Consider a Buy-to-Let Investment in Crosby


            While many parts of Crosby are considered quite upmarket, there has been some decline in recent years with upkeep needed in certain areas. But the local council has acknowledged this issue and regeneration projects have already been kick-started in some parts of Crosby.

            The town’s central shopping hub, Crosby Village, has been in Sefton’s sights since 2015, and they finally got to start the Crosby Investment Strategy last year after some stalling. The plan will involve pouring millions of pounds of investment into the area, improving local parking, transport, and facilities.

            The schemes include short and medium-term deliverables, but they also look forward to 2030, suggesting that there will be long-term growth in the town. This is something that Crosby property investors can benefit from as the area receives a boost in popularity and capital value increases.


            Crosby is an in-demand residential area due to its convenient location and local amenities.

            The town is located in the suburbs of Liverpool and boasts easy access to Liverpool city centre thanks to excellent public transport and road links.

            In particular, the area is famed locally for Crosby Beach, which draws visitors from all over Liverpool for day trips and international tourists. The beach is home to an art installation from world-famous sculptor Antony Gormley.

            The area also has potential as a short-letting destination, with easy access to nearby beaches and National Trust green spaces and being close to one of the top city break destinations in the UK.

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              Crosby New-Builds

              New-build property investment has grown in popularity over the last few years. With certain advantages over older residential properties, new buildings garner significant interest from investors and tenants alike.

              As these developments are freshly built, they require almost zero maintenance or repairs before going to market. This means there is a far faster turnaround for residents to move in and for investors to begin seeing a return.

              As demand continues to outpace supply in the Crosby area, there has been an even greater need for new housing.

              These calls are being answered by both the local council and private developers. The local council have considered the need for more rental properties in the town when drawing up the Crosby Town Centre improvement plans, meaning there may be more new-builds on the horizon.

              To get a wide range of options for new builds to invest in, it’s worth looking at other parts of Liverpool. This could mean Bootle new-builds or checking out Liverpool’s more central areas.

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              Off-Plan Property

              Off-Plan Property in Crosby

              As property investment trends shift towards new build developments, investors are also searching for ways to get a good deal on what is typically a more expensive choice of property.

              Off-plan investment has emerged as a way to get a better deal to counter the inflated price of newly built properties.

              With off-plan, investors purchase a property before it has been built, meaning they can usually secure it at a price discounted from standard market rates.

              By getting involved early, investors can see higher levels of capital appreciation as construction reaches completion. Compared to most residential properties, there is also strong rental demand, which can see considerable future rental yields.

              As mentioned, Crosby is a popular area for new-build projects, so there are some chances to invest off-plan in the town.

              However, it’s worth expanding your search to the Liverpool City Centre to find the best opportunities, as off-plan developments are usually more concentrated in central areas.

              Some groundbreaking property projects are underway in central Liverpool, including The Gateway, one of the city’s most exciting developments.

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                How Does Crosby Compare to Other UK Regions When It Comes to Buy-to-Let?

                Crosby has affordable property compared to the UK average and is an attractive and sought-after suburb of Liverpool.

                However, when you look at properties to buy in Liverpool, you can find more affordable properties with higher rental yields on average in other areas. For example, Bootle has previously been called one of the best buy-to-let spots in the UK, thanks to its low property prices and high rental yields.

                The City Centre is another Liverpool buy-to-let hotspot. Compared to the suburban areas, there’s high rental demand and diverse investment opportunities such as student accommodation and short-let properties. It’s also much more affordable than Crosby regarding property prices, and there is also good potential for student buy-to-let investments as it is home to the University of Liverpool and several other higher education institutions.

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                  Want to Invest in Crosby?

                  While interest is growing in suburban areas, urban centres seem to be the most popular choice for renters.

                  Crosby has much to offer property investors, but a better deal can still be more commonly found in Liverpool City Centre, where more diverse investment opportunities exist.

                  To learn more about different buy-to-let UK hotspots, take a look at some of our latest area guides:

                  Map of Crosby

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                  Jessica Ferris

                  Jessica is a property content writer at RWinvest. Keeping a close eye on the UK property market, Jessica helps our readers stay informed and up to date on the latest market news and statistics.


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