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St Helens Buy-to-Let Guide

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    Everything You Need to Know About St Helens Buy-to-Let

    St Helen’s exceedingly convenient location between Liverpool and Wigan, along with affordable property prices, has brought it to the attention of North West property investors. This Merseyside town is a former coal mining town famous for its glass industry.

    However, plenty of nearby competitors in the region have attractive prospects for buy-to-let investors. So is buy-to-let a good investment in St Helens?

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      Buy-to-Let Property Prices in St Helens

      According to Rightmove, the average price of a property sold in St Helens over the last year was £174,829. This is significantly more affordable than the overall UK average of £284,691, as stated by the UK House Price Index.

      St Helens’ average property price is down 2% on the year before and 4% up compared to the 2021 peak. This subdued growth has been observed across the UK property market in 2023, with modest price dips experienced in some areas. So, is it worth investing in property in St Helens in 2024 and beyond?

      Most market forecasts for UK property state that a return to healthy growth in the next few years is likely. In particular, Savills Residential Property Forecast predicts that the North West will grow by 20.2% in the years leading up to 2028. This is even more optimistic than the UK average of 17.9, which is promising news for St Helens property owners.

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      Buy-to-Let Rental Market in St Helens

      According to, the average monthly rent for a property in St Helens is £748 PCM. This is much more affordable than the average UK rent, which stands at £1,262 PCM per the HomeLet Rental Index. It’s also cheaper than the North West average of £1008, which explains why some renters will choose to live in St Helens and commute rather than reside in more expensive areas. The BBC reported in 2023 that rents in St. Helens had risen by 10.1% in one year, showing rapid rental inflation in the area and implying very high demand.

      Currently, the most prominent force affecting rental growth in the UK is the ongoing undersupply of available rental properties in the private sector. This chronic supply-demand imbalance has been pushing up rents rapidly across the country.

      For investors hoping to target student renters in St Helens, some Edge Hill University students look for private accommodation in nearby towns such as St Helens, but overall, the population of student renters is quite limited.

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      Investment Properties for Sale in St Helens

      The town centre is mainly populated by terraced housing dating from the late 19th to early 20th century and some newer apartment buildings. Outer areas have both period properties and newly built housing, including terraces, semi-detached, detached, and bungalows.

      So, what was the most popular type of property sold in St Helens last year? According to Rightmove, most sales in St. Helens were semi-detached properties selling for an average price of £190,911. On average, terraced properties fetched £124,981, while detached properties went for £319,308.

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        Buy-to-Let Investment in St Helens: Area Breakdown

        St Helens is covered by three postcodes: WA9 (Clock Face, Sutton, Thatto Heath), WA10 (Eccleston, St. Helens, West Park), and WA11 (Crank, Haydock, Moss Bank, Rainford).

        St Helens

        Average Property Prices in St Helens

        The average property price in this area is £174,829.

        Average Rental Yield in St Helens

        The average rental yield in this area is 5.13%.

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          Average Property Prices in Eccleston

          The average property price in this area is £212,769.

          Average Rental Yield in Eccleston

          The average rental yield in this area is 4.30%.

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          Thatto Heath

          Average Property Prices in Thatto Heath

          The average property price in this area is £164,536.

          Average Rental Yield in Thatto Heath

          The average rental yield in this area is 5.86%.

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            Average Property Prices in Haydock

            The average property price in this area is £162,880.

            Average Rental Yield in Haydock

            The average rental yield in this area is 5.05%.

            (Average property prices taken were from Rightmove in March 2024; rental yield estimates were calculated with figures from in the same period)

            What is the Best Area of St Helens to Invest in?

            Haydock is a small separate town from St Helens and it is known as a good value area and a popular place to live for families.

            Thatto Heath is another affordable part of St Helens, with good access to surrounding towns and cities, which makes it sought-after by commuters. These areas have decent gross average rental yields compared to pricier districts such as Eccleston, but property prices are generally low across the borough.

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            Why You Should Consider a Buy-to-Let Investment in St Helens


            Since the early 2000s, St Helens has been the beneficiary of urban regeneration initiatives that promote the town as a vital hub of the North West and encourage investment and business. The town has been improving since then, and revitalisation efforts are ongoing.

            An ambitious regeneration plan for St Helens’ town centre aims to provide the local community with a new office building, hotel, market hall, housing, retail units, and other projects.

            Popularity with Commuters

            St Helens is a convenient commuter town for workers in the North West region, with strong road links with proximity to the M6, M62, M57, and A580.

            St Helens has public transport links to other North West cities and towns. The area is home to several train stations with direct services to Liverpool and Manchester that take less than half an hour. Why not read our tutorial on how to get into property in 2024 with our guide.

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            Housing Development

            St Helens New-Builds

            The ongoing supply-demand imbalance in the private rental sector has led to a demand for more newly built properties to help fill the gap. New builds in St Helens are being provided by both the local authorities and private developers. St Helens Borough Council are delivering new homes for the local community as part of housing and regeneration schemes. Private developers also target the St Helens area, often for new housing projects in the surrounding districts.

            However, it seems that new build investment opportunities in St Helens are quite limited when it comes to diversity. It’s worth looking at other Merseyside and North West areas to get a full idea of what kinds of new build investment options are available. Runcorn and Warrington new builds may be worth exploring, but most new build opportunities can be found in major cities like Liverpool and Manchester.

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              Off plan

              Off-Plan Property in St Helens

              New builds are increasingly popular as investment options, but they usually come with a premium and are more expensive than older properties. Due to this, off-plan has emerged as a way to acquire a newly built property at a lower price because investors can benefit from discounts or payment plans provided by the developer for those who invest earlier on in the project.

              But investors searching for off-plan investment opportunities in St Helens may find options limited.

              Off-plan opportunities are still usually concentrated in major urban centres. If you’re interested in a Merseyside off-plan investment, most opportunities will likely be in Liverpool city centre, so researching Liverpool new builds is one way to find current off-plan projects.

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              How Does St Helens Compare to Other UK Regions When It Comes to Buy-to-Let?

              The North West has the well-deserved reputation of being a buy-to-let hotspot in recent years, bringing underrated towns like St Helens to the attention of property investors.

              Merseyside is definitely an area on the up, but is St Helens the best choice out there?

              While St Helens has many advantages, it may still be hard to find enticing investment opportunities like those found in major urban centres such as Manchester and Liverpool. These cities can offer more diverse investment strategies, including student accommodation, short letting, and more new build and off-plan options. According to Zoopla, Liverpool has even been named one of the best buy-to-let locations in the UK, with a rental yield of 7.43% – much higher than those in St Helens. The property portal also states that the city’s average price of buy-to-lets for sale is just £128,905.

              Liverpool property prices are also at a similar level of affordability to St Helens, with the average standing at £174,603, according to the UK House Price Index.

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                Want to Invest in St Helens?

                Overall, St Helens has several advantages as a buy-to-let investment destination. There is a strong sense of affordability within the local property market, and its strategic location makes it a popular commuter town for professional renters.

                St Helens can be classed as an up-and-coming property hotspot, but many investors will still choose more established cities as the best location for an investment.

                To learn more about the various UK property hotspots, take a look at our dedicated buy-to-let area guides:

                Map of St Helens

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                Jessica Ferris

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                Jessica Ferris is a property writer at RWinvest, helping our readers stay ahead of property market trends with the latest news and statistics.